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Ford Driving Skills hand-on drive lesson

Ford Driving Skills For Life Celebrates ‘Sweet 16’ Milestone With New Innovations, Expanded Safety Tech Training

Posted at Thu, Feb 7, 2019 12:00 AM

  • Ford Driving Skills for Life marks 16 years of free safety training with a 14-city U.S. tour that will provide hands-on driving lessons to more than 6,000 teens and their parents
  • Ford Driving Skills for Life will unveil an innovative sleep suit to combat drowsy driving and sharpen its focus on teaching young people to use the new safety technology in vehicles
  • Award-winning Ford program is a global effort that has trained newly licensed drivers in 43 countries with additional safety elements expected to be added in 2019

DEARBORN, Mich., Feb. 1, 2019 – Ford Driving Skills for Life is celebrating 16 years of its award-winning driver safety program. As Ford Driving Skills for Life turns “Sweet 16” – the traditional driving age across most of North America – its 2019 national tour will kick off at NRG Stadium in Houston. The stop will be the first of more than 60 free, hands-on driver training sessions for teens and parents in 14 cities across the United States. More than 6,000 people in the U.S. will get behind the wheel this year with professional drivers on a specially designed course to learn advanced maneuvers that can help keep them safe.  

As Ford Driving Skills for Life continues to move forward and adapt to changing driver behaviors and new road safety concerns, the program will again introduce innovative tools and add specialized programming to enhance the learning experience for new drivers.   

Highlights of this year’s Ford Driving Skills for Life program include:

  • Innovative new sleep suit technology to demonstrate the dangers of drowsy driving
  • New training module to explain how to use ever-improving vehicle safety technology
  • Expanded program for the unique circumstances of driving in rural and emerging markets
  • Addition of a parent module to assist in teen training away from Driving Skills for Life events
  • U.S. communities that are new participants in the program’s hands-on training

Ford Driving Skills safety training

Ford Driving Skills safety training

“Everything we do is designed to reduce crashes and fatalities by helping new drivers develop essential skills, gain experience and improve decision making,” said James Graham, global manager, Ford Driving Skills for Life. “We keep a close watch on new trends that impact driving behavior and capture the attention of teens and parents with training that is not only beneficial, but interesting and fun, as it promotes safe, smart driving.”

Following its 2019 launch in Houston, the Ford Driving Skills for Life tour will move on to California, Florida, Massachusetts, Michigan, Colorado, North Carolina, New York, Arizona and Puerto Rico. A summer mountain tour will visit Billings, Montana; Cheyenne, Wyoming; and Spokane, Washington. The program will continue to collaborate with the Governors Highway Safety Association and its member states in addressing the issues facing new drivers.

“We could not be more thrilled to continue our long partnership with Ford Driving Skills for Life,” said Jonathan Adkins, executive director, Governors Highway Safety Association. “The program clearly and effectively addresses the challenges faced by newly licensed drivers and their parents. We’re excited to see new additions this year that will contribute to the success of the Ford Driving Skills for Life program.”

Governors Highway Safety Association reports teen drivers have crash rates three times higher per mile driven than drivers age 20 and older. The association also notes that despite progress toward reducing teen driving deaths, drivers 16-20 years old involved in fatal crashes increased by 3.6 percent in 2016. Ford’s award-winning Driving Skills for Life program pairs hands-on ride-and-drive clinics with an emphasis on the dangers of drunk, drugged and distracted driving.

“Each year, we have a new group of inexperienced drivers hitting the roads,” said Graham. “Programs such as Ford Driving Skills for Life are critical to helping keep new drivers safe on the roadways. Programs like ours help save lives.”

This year, Ford Driving Skills for Life is exploring new program elements, new road safety partners and the use of technology to increase awareness and engagement with drivers around the world. Since 2003, Ford Motor Company’s signature safe driving program has provided real-world driver training in vehicles or through its online academy to more than 1 million newly licensed drivers. Ford Driving Skills for Life has provided free, hands-on training in 43 countries, adapting lessons to meet specific road conditions and environments for each location.

For more information and updates on tour locations, visit www.drivingskillsforlife.com.

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